Everlane Promotional Email Template — New Better Prices On A…

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Editorial Image | Better Prices | Still Everlane | Model

Same fit. Same washes. Same denim you love.
Only thing that changed is the price.

Image | Model in The Way-High® Jean 2.0 | Dark Indigo

Way-High® 2.0 Jean

“I haven’t found a pair of jeans I loved in a long time and these are it finally.”

— Kimberly K.

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Way-High® Curve Jean

“I wear them at least two times a week. If you’re on the fence I highly recommend purchasing them.”

— Molly B.

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Image | Model in The Way-High® Curve Jean | Medium Wash

The Column Jean

“I love these so much I bought them in two colors and will definitely purchase more.”

— Alaina T.

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New Arrivals

Best-Sellers

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*Offer valid until 09/07/2026 at 11:59 PM PST. Offer valid online only. Offer applies to select styles only. Offer cannot be applied to previous purchases and cannot be redeemed for cash or combined with any other offer. All prices in U.S. dollars. No additional duties when shipped to US States. Standard return and exchange policies apply. Terms of offer are subject to change. Everlane©2026 Everlane, Inc. All Rights Reserved. 2170 Folsom St., San Francisco, CA 94110

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Frequently asked questions

What type of email is this?

A promotional sale email featuring reduced prices across Everlane's entire denim collection, combining bestseller styles with new season arrivals.

What makes this email effective for re-engagement?

Pairing proven bestsellers with new inventory justifies promotional frequency while maintaining brand credibility and appeals to both loyal and new customers.

What are the primary use cases?

Seasonal inventory clearance, customer re-engagement campaigns, and abandoned cart recovery for existing denim buyers.