Preview
Hey,
A gift with his name on it means something. A gift card from the gas station doesn't. Tonight's the last night to make it the former.
If you order before midnight Sunday, your gift goes straight to our engraving bench first thing Monday morning — his name etched in, then shipped out the same day.
That's the Grafton Pen. Aerospace aluminum, made to last, and it looks completely different the moment it has his name on it.
Use EVERYDAD at checkout for 30% off.
No rush shipping needed. Just order tonight.
— Jim
Everyman Co.
Cedar Rapids · Built For Life
Frequently asked questions
- Who is this email for?
- Procrastinating last-minute gift buyers who want something personalized but fear running out of time.
- What's the core insight that makes it work?
- The email removes the objection 'there's no time to personalize' by guaranteeing same-day engraving, while the subject line appeals to giving something meaningful vs. impersonal, not just time pressure alone.
- Can this template be reused for other products?
- Yes, for any customizable product with fast fulfillment—engraved jewelry, monogrammed goods, etc. The structure works wherever last-minute shoppers want to avoid giving generic gifts.
- How does the 30% discount fit the strategy?
- It's a decision accelerator that removes final hesitation, making the emotional choice (meaningful gift) feel like a practical deal alongside the urgency and engraving guarantee.