Preview
Hey,
A few of you reached out over the weekend wanting in.
So we're extending through tomorrow night.
But I also want to use this extra day to tell you something.
When I brought PROOF Wallets into the Everyman lineup, it wasn't just about adding another product. It was about the people behind it. Veterans. Character you can feel in how they run their business and how they build their gear.
The PROOF Wallet has a lifetime guarantee — and they mean it. Damage it, lose it, have it stolen — they've got you. That's not a marketing line. That's just who they are.
Buy any Holden or PROOF Wallet through tomorrow night and we'll cover any Grafton Pen. Automatically at checkout. No code needed.
One more day.
— Jim / Everyman Co.
Cedar Rapids · Built For Life
Frequently asked questions
- What's the purpose of extending the original deadline?
- To recover lapsed buyers who showed interest but didn't complete purchase, maximizing conversions by offering one final opportunity to buy.
- Why is the free pen highlighted alongside the wallet?
- The complimentary Grafton Pen increases perceived value and order value while creating additional purchase incentive and urgency within the deadline.
- How does the founder's voice strengthen this email?
- Using founder Jim's authentic voice, combined with PROOF's veteran-founded heritage and lifetime guarantee, builds trust and credibility that reinforces deadline urgency.
- Why does this email not require a promo code?
- Automatic checkout credit removes friction and simplifies the purchase process, encouraging faster conversions in the critical final hours of the sale.