Everyman Email Template — Unleash the Raptor!

Preview

The pen you carry every day now carries a shot at the truck.

Every dollar you spend at Everyman is one entry. Buy the Grafton you have had your eye on, and you are in.

Shop To Enter

Here's How Your
Entries Add Up

$1 spent is 1 entry. Carry more than one Grafton and every entry on the order multiplies.

1 Grafton

2 Graftons

3 Graftons

5 Graftons

One for the desk. One for the bag. One for the man who is impossible to buy for.

Shop Super Matte Graftons

Giveaway ends November 30, 2026

Built for Life

Whether or not you win the truck, you keep the pen. If it ever fails, tell us and we'll fix it or replace it, for as long as you own it.

— Jim / Everyman Co.

View Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. A purchase will not increase your chances of winning. Open to legal residents of the 50 United States, D.C. and Canada (excluding Quebec) who are 18 or older (19 in Alabama and Nebraska, 21 in Mississippi, age of majority in Canada). Void where prohibited. Ends 11:59 p.m. PT on November 30, 2026. Limit 10,000 entries per person. Sponsor: Shared Sweeps LLC. See Official Rules for free entry method, prize details and odds.

Frequently asked questions

What's the purpose of this email?

It's a promotional sweepstakes email designed to drive Grafton pen sales by offering high-value prizes (Ford F-150 Raptor or $100K cash) as purchase incentives.

How does the entry multiplication mechanic work?

Each dollar spent earns one sweepstakes entry, with bulk purchases multiplying entries up to 5x, incentivizing customers to buy more pens per transaction.

Who is the target audience?

Everyday-carry (EDC) enthusiasts and premium gift-shoppers seeking high-quality writing instruments, attracted to the aspirational prizes and bulk purchase incentives.

Is this template reusable for other products?

Yes, the giveaway and entry-multiplication mechanics are adaptable to other premium product categories, though prizes and messaging should align with the specific brand and audience.

Preview

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