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Frequently asked questions
- What type of email is this?
- A customer retention email offering an exclusive free premium product to existing customers to drive loyalty and encourage secondary purchases of full-price collections.
- Why offer a free luxury product instead of a discount?
- Free luxury products protect brand premium positioning while creating perceived value. This approach retains customers without devaluing signature collections or brand equity.
- Who should receive this email?
- Existing EVISU customers with purchase history or engagement, particularly those interested in signature collections. Rewards loyalty and drives repeat spending.