Exofficio Promotional Email Template — Fresh undies are wait…

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Free shipping and free returns on all orders, no minimum.

Text says buy 2 or more, save 10 percent. Two people model underwear. Text promotes saving 10 percent on any 2 or more full-price items.

Shop Mens New Arrivals button on a beige background

Shop Womens New Arrivals button on a beige background

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†Free Shipping on orders and Free Returns on all orders are valid for online orders only. Promotion automatically applied at checkout. Offer may not be redeemed for cash. No overnight or 2-Day orders included; FedEx Home Delivery, FedEx ground shipping, or USPS priority mail only. ExOfficio is not responsible for typographical or photographic errors. ExOfficio reserves the right to exclude other products from this offer. For additional information about shipping policies, please visit our Shipping & Delivery Page and our Return Policy page.

â€¯Receive 10% off when you buy 2 or more pairs of full price underwear. Pricing shown in cart once eligible styles are added. Offer not valid on past season styles and colors; past season styles and colors are displayed under 'SALE' section of the product page. Offer cannot be applied to previous purchases, past season items, warranty claims or credits, and cannot be redeemed for cash. ExOfficio reserves the right to limit quantities. Prices and specifications are subject to change without notice. ExOfficio is not responsible for typographical or photographic errors. Applicable sales taxes apply. No rain checks. Offers good while supplies last.

‡Offer available to first time text message subscribers only. By signing up with my mobile number, I agree to receive recurring automated promotional and personalized marketing text messages from ExOfficio, LLC. at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg and data rates may apply. View Terms & Privacy, and SMS Terms. Single use coupon valid on full-price items and standard shipping only. Not valid in combination with other promotional codes.

Find Your Local ExOfficio Retailer

This email was sent by:
Marmot Mountain, LLC
5789 State Farm Drive, Suite 100
Rohnert Park CA 94928, USA

Frequently asked questions

What is this email designed to accomplish?

Drive repeat purchases from existing customers by presenting new seasonal products, incentivizing bulk orders with discounts, and reducing purchase friction through free shipping and returns.

Why does ExOfficio target repeat customers rather than new ones?

Repeat customers already know the brand and have demonstrated purchase behavior, making them more likely to buy new seasonal options than acquiring entirely new customers.

What tactics increase average order value in this email?

The multi-pair bundle discount (10% off 2+) encourages customers to purchase multiple items in one transaction, reinforced by the appeal of new seasonal colors.

Can this template be reused for other seasonal campaigns?

Yes—the core structure (seasonal products + bulk-buy discount + shipping guarantee) is adaptable to any repeat-customer product refresh campaign across seasons or categories.

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