Back-to-school seasonal sales email for parents shopping kids' clothing and essentials. Gap stacks discounts—40–60% off merchandise plus 10% email-exclusive bonus—to maximize conversions during peak school-shopping season while growing subscriber lists. Multi-tier discounting increases perceived value and conversion potential. This seasonal campaign captures back-to-school demand when parents actively shop for children's apparel.
- 40–60% off kids' apparel and essentials
- Extra 10% discount for email subscribers
