Gap's weekend promotional campaign using tiered discounts to drive email subscriber engagement. Primary offer:
40–60% off select merchandise. Secondary offer:
+20% off exclusive to email subscribers. Time-limited promotion demonstrates urgency-creation tactics, email list segmentation, multi-tier discount strategy, and seasonal retail peak-demand positioning. Ideal template for holiday sale campaigns targeting existing subscribers.
- 40–60% off core sale
- +20% email subscriber exclusive
- Weekend deadline urgency trigger
