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Dear Matt,

Add Colour Mill Decorators Dough to your assortment!

Colour Mill Decorators Dough is here to help create flawless cakes, cupcakes and cookies. This Australian-made fondant rolls effortlessly, drapes beautifully and can easily be tinted with Colour Mill Aqua Blends or Oil Blends to achieve your perfect shade. A smooth and reliable fondant to add to your assortment!

SHOP NEW PRODUCTS

HOW CAN I PLACE A PRE-ORDER

1. Download the pre-order form

2. Fill in your details and quantities

3. Send the form to info@cakesupplies.com

DOWNLOAD PRESENTATION

DOWNLOAD PRE-ORDER FORM

Which product/brand would you like to see added to our assortment?

Let us know here!

New products

Click below to view all the latest products from this week.

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Discontinued products

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Frequently asked questions

Who is the target audience for this email?

Cake suppliers and retailers in the B2B channel who sell to end consumers and need product information to position it.

What are the main conversion elements in this email?

Pre-order mechanism, downloadable presentation and sales forms for retailers, product showcase, and direct contact information for sales inquiries.

Why include downloadable resources in a product launch email?

B2B buyers need materials to sell the product downstream; providing presentations and forms reduces friction and enables retailers to start promoting immediately.

Can this template be reused for other product launches?

Yes, the B2B structure—downloadable resources, pre-order CTAs, product overview, and feedback request—works for similar new product introductions in B2B ecommerce.