What's the core value proposition of this email?

The Klarna Card offers payment flexibility (pay now or later) plus cashback rewards, addressing both convenience and financial incentives for existing users.

Why target existing Klarna users specifically?

Existing users already trust Klarna, lowering adoption barriers. The email leverages this trust to cross-sell the card product within the current customer base.

How does the in-app control and security messaging support the goal?

It addresses trust concerns critical to financial products, signaling direct user control over transactions and reducing friction to adoption.

Is this template reusable?

Yes, the flexibility-plus-rewards-plus-security structure works for other card or payment products, especially for upselling to existing customers.

Mahdi Faryabi Promotional Email Template — Pay your way with…

Preview

Your go-to card for all your spending

Pay now or later with your Klarna Card anywhere Visa is accepted. Choose debit to pay instantly and earn up to 1% cashback with a membership, or plan a purchase to pay later.

Plan a purchase

Add money

Use it anywhere

Online, in-store, abroad—anywhere Visa is accepted.

Pay your way

Pay in full from your Klarna balance or choose to pay later—just request a plan in the app before checkout.

Stay in control

Manage how you pay and keep track of your purchases—all in the app.

Account covered by the Swedish deposit guarantee scheme. Max. compensation per customer: SEK 1,150,000. National Debt Office makes compensation available within 7 business days from the date a right to compensation accrues. Read more here.

Klarna Cashback Rewards are awarded as points which can be redeemed for a credit to your Klarna balance and other benefits. Other limitations, conditions, and restrictions apply to benefits like Klarna Membership cashback.

Klarna Membership offered for a monthly fee. Cancel any time in the Klarna app. Exclusions, conditions, and limitations apply to membership benefits like Klarna Membership cashback. Klarna Membership Terms apply.

A paid Klarna Membership is required to get a physical card.

Download the Klarna app for: iOS | Android

Klarna.com

Privacy

Customer Service

Klarna Bank AB (publ)
Sveavägen 46, 111 34 Stockholm
Sweden
Company registration number: SE556737-0431

Postal address
Stadhouderskade 5,
1054 ES Amsterdam,
Nederland.
KvK: 50315250

Have you received an email that might be a phishing attempt? You can report suspicious emails with our online form. Learn more about how to spot phishing scams and fraud more effectively.

Preview

More templates

ENDS TONIGHT! EXTRA 15 % OFF

🍳 Final Hours to upgrade your kitchen

BDG Essentials: The Relaxed Straight Jean

30% OFF The Denim Everyone’s Wearing

Frequently asked questions