Introduce
Al Lido, GUESS's exclusive sun-drenched summer capsule collection for affluent, style-conscious shoppers seeking premium resort-wear and vacation clothing. This luxury fashion launch combines curated visual storytelling with limited-edition exclusivity to inspire seasonal wardrobe investment and drive high-value conversions. Targets customers with refined taste seeking elevated summer style:
- Curated vacation and resort wear pieces
- Sun-drenched luxury aesthetic
- Limited-edition scarcity to boost purchase urgency
