What type of email is this?

A loyalty program reminder designed to re-engage active members with a time-limited incentive (7-day double points window).

What makes this design effective for retention?

The combination of countdown urgency and 2x reward multiplier leverages scarcity and enhanced perceived value to increase purchase frequency.

Who is the target audience?

Active loyalty program members with demonstrated engagement, since the 'reminder' framing assumes prior program participation.

Can this template be reused?

Yes, the structure works for recurring promotions; update the deadline date and point multiplier for each campaign cycle.

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You still have one week to earn double points

Email type: Reminder
Language: en
Added: 2026-04-29
Access: Free

Brand

GUESS

brand

This template is displayed for design inspiration and research purposes only. All trademarks, logos, and content belong to GUESS. Not affiliated with or endorsed by the original sender. Copyright policy

About this template

Urgency-driven double points loyalty promotion designed for active program members with a strict one-week earning window. Strategically combines countdown mechanics with reward multipliers to increase purchase frequency, customer engagement, and program retention among existing loyal customers.

7-day countdown deadline creates compelling purchase urgency
2x points multiplier significantly enhances perceived reward value
Proven customer retention and repeat purchase optimization tactic

Preview

Classic
50 Total points

Your Double Points experience continues

Every purchase brings you closer to your next reward.
For a limited time, you can still earn double points.

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Every purchase brings you closer to your next reward.

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Frequently asked questions

What type of email is this?: A loyalty program reminder designed to re-engage active members with a time-limited incentive (7-day double points window).
What makes this design effective for retention?: The combination of countdown urgency and 2x reward multiplier leverages scarcity and enhanced perceived value to increase purchase frequency.
Who is the target audience?: Active loyalty program members with demonstrated engagement, since the 'reminder' framing assumes prior program participation.
Can this template be reused?: Yes, the structure works for recurring promotions; update the deadline date and point multiplier for each campaign cycle.