Frequently asked questions

When should a trunk show reminder be sent?
24 hours before the event opens—early enough to feel urgent but late enough for subscribers to take immediate action.
Why include a designer meet-and-greet in the reminder?
Exclusive designer access creates added value beyond shopping, leveraging celebrity appeal to justify the 'don't miss' messaging and boost conversion.
Can this format work for other designer events?
Yes. The 24-hour reminder plus exclusive perk structure is effective for any limited-time designer collaboration or pop-up launch.