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Frequently asked questions
- When should a trunk show reminder be sent?
- 24 hours before the event opens—early enough to feel urgent but late enough for subscribers to take immediate action.
- Why include a designer meet-and-greet in the reminder?
- Exclusive designer access creates added value beyond shopping, leveraging celebrity appeal to justify the 'don't miss' messaging and boost conversion.
- Can this format work for other designer events?
- Yes. The 24-hour reminder plus exclusive perk structure is effective for any limited-time designer collaboration or pop-up launch.

































