What type of email campaign is this?

A limited-edition raffle announcement for an exclusive sneaker collaboration, combining scarcity messaging with urgency-driven mechanics to maximize entry participation.

Who is the target audience?

Air Jordan collectors, sneaker enthusiasts, and hypebeast subscribers interested in exclusive drops and limited-edition collaborations.

What design elements drive conversion?

Hero product imagery, time-sensitive CTA, scarcity positioning, and high-demand collab framing work together to create urgency among engaged audiences.

Can this template be adapted for other brands or products?

Yes, the raffle and urgency mechanics are applicable to other limited-edition drops or exclusive product launches targeting enthusiast audiences.

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Raffle: Travis Scott x Air Jordan 1 Pink Pack

Email type: Promotional
Language: en
Added: 2026-06-11
Access: Free

Brand

Gallery HBX

brand

This template is displayed for design inspiration and research purposes only. All trademarks, logos, and content belong to Gallery HBX. Not affiliated with or endorsed by the original sender. Copyright policy

About this template

Raffle email announcing the Travis Scott × Air Jordan 1 Pink Pack—a limited-edition sneaker collab. Targets Air Jordan collectors, sneaker enthusiasts, and hypebeast subscribers with exclusive-drop messaging. Combines hero product imagery, scarcity positioning, and urgency-driven copy to maximize raffle entry participation. Uses time-sensitive CTA and high-demand collab framing to convert engaged sneaker audiences into raffle participants.

Exclusive collab drop announcement
Limited-edition raffle entry
Urgency-driven conversion mechanics

Preview

MEN WOMEN ARCHIVES

RAFFLES NOW OPEN

Travis Scott x Air Jordan 1 Pink Pack

The raffles for both colorways of the Travis Scott x Air Jordan "Pink Pack" are now live at HBX.com!

Hong Kong in-store pick-up only*

Enter for Shy Pink

Enter for Tropical Pink

Download the HBX App

On iOS & Android Devices





You are receiving this email because you have subscribed to HBX's marketing emails. You can unsubscribe from us at any time. It may take 48 hours to complete the unsubscribe process. © 2026 Hypebeast Limited. All rights reserved. HBX, 40/F, Cable TV Tower, Tsuen Wan, New Territories

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Frequently asked questions

What type of email campaign is this?: A limited-edition raffle announcement for an exclusive sneaker collaboration, combining scarcity messaging with urgency-driven mechanics to maximize entry participation.
Who is the target audience?: Air Jordan collectors, sneaker enthusiasts, and hypebeast subscribers interested in exclusive drops and limited-edition collaborations.
What design elements drive conversion?: Hero product imagery, time-sensitive CTA, scarcity positioning, and high-demand collab framing work together to create urgency among engaged audiences.
Can this template be adapted for other brands or products?: Yes, the raffle and urgency mechanics are applicable to other limited-edition drops or exclusive product launches targeting enthusiast audiences.