Preview

September 03, 2026

The Weekly Brief

Kith Is Having Its Biggest Year Yet

🏎️ On Four Wheels and Two: For its 15th anniversary, Kith restored two Inka Orange BMWs with Ronnie Fieg and debuted the Cinelli Supercorsa bike, proving the brand's reach goes well beyond apparel.

👟 A Relentless Sneaker Calendar: Kith revived the Nike Linen colorway on the Air Force 1 and Air Max 95, debuted the all-new Salomon XT-EVO silhouette, and gave the adidas Samba a denim and pony hair makeover for Fall 2026.

🍂 Fall Goes Deep: Kith's Fall 2026 collection landed with a first-ever Needles collab, a 30-team NFL capsule in sueded velour, and a New Balance 2011 anniversary pack in Bark, Redwood, Leaf, and Sakura.

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The Rarest Wrists in the Room

⌚ The New Flex Is the Unattainable: Celebrity watch culture has shifted from diamond sports models to off-catalog exclusives, piece-uniques, and obscure vintage grails that require serious industry leverage to secure.

💎 Off-Catalog Is the Only Option: Drake debuted a 1-of-1 ice gradient Daytona celebrating his 15th Billboard No. 1, while Tom Brady wore a $6 million USD diamond-encrusted Sea-Dweller secretly reserved for Rolex's top VIP clients.

🏛️ Museum-Grade Wrists in the Room: JAY-Z commissioned a blue sapphire RM056 carved to honor 'The Blueprint,' Tyler, the Creator revived vintage Cartier Crash hype, and Kevin Hart survived his own roast in a hand-engraved Patek Philippe Golden Ellipse.

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The Air Jordan 41 Is Here and It's Built Different

✨ Gems Over Heritage: Jordan Brand debuted the AJ41 with a gemstone-themed colorway edition, deliberately moving away from retro-inspired designs to signal a new performance-first era.

🔴 Ruby Leads the Way: The Ruby colorway — a nod to MJ's two Chicago Bulls three-peats — dropped exclusively in China on August 28, with a global release set for October 25 at $205 USD.

⚙️ The Tech Got a Full Overhaul: The AJ41 introduces a new nano print mesh upper, ZoomX midsole, heel Air Zoom unit, and carbon fiber shank, all of which are completely new-to-Jordan territory.

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Your Fashion Briefing This Week

In case you missed it 👇

✂️ Two Decades of Craft, One Global Moment: NÒMARHYTHM brings its 20-year legacy to Jordan Brand in a new apparel collection — and the co-founders sat down with us to talk about it. Read the interview here.

🫏 No Laces, Yet Still Classic: Reebok is loosening up its most recognizable franchise, reworking the Classic into two slip-on shapes: the Classic Mule and the Classic Slide. Take a look.⁠

🎧 Bieber’s Audio World Coming Into Focus: New looks at the upcoming SKYLRK audio collection offers a closer view of the over-ear headphones, as well as the egg-shaped, Tamagotchi-like MP3 player. Swipe through.

💧 The First Wave Out: Pharrell and adidas Originals are launching the VIRGINIA Watermoc, rolling out the first 3 colorways of the 5-pair capsule. Check out the delivery.

🎾 A US Open Debut: Carlos Alcaraz dominated in head-to-toe Cactus Jack x Nike, formally debuting the new Zoom Vapor 12 HC sneaker in a Pale Ivory/Cacao colorway. Click to see the fit.⁠

Across the Board

Hypeart World’s Oldest Whisky Comes In a Daniel Arsham Sculpture

Hypeform IKEA and Xbox's YXSTABY Furniture Collab Turns Any Room into a Gaming Sanctuary

Hypegolf Nicole McLaughlin Upcycles Vintage Oakley Golf Bags Into Custom Outerwear

Hypedrive JOOPITER and CURATED Announce Auction for Michael Jordan's 1997 Ferrari 550 Maranello

Hypemaps Best Hotels to Stay at in New York City

Hypetrak Drake Continues 'FOMO' Rollout With Care Packages

Upcoming Drops

🤝 September 3, 2026: Supreme x Larry Clark Collaboration

⚽ September 4, 2026: FC Barcelona x Nike Kobe Dunk Low Protro

🤎 September 4, 2026: Jack Harlow x New Balance T500 “Olmsted”

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Preview

The Weekly Brief

Kith Is Having Its Biggest Year Yet

The Rarest Wrists in the Room

The Air Jordan 41 Is Here and It's Built Different

Your Fashion Briefing This Week

Across the Board

Upcoming Drops

Download the Hype App

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