Preview

June 11, 2026

The Weekly Brief

Bleeding Orange and Blue: Celebrity Superfans Show Out in Custom Knicks Gear

⚜️ Timothée Chalamet’s Chrome Hearts Flex: The actor made a massive courtside statement at the NBA Finals, stepping out in a bespoke orange Chrome Hearts tracksuit paired perfectly with custom Knicks-inspired Timberland boots.

👟 Spike Lee’s Exclusive Air Jordan 3s: The legendary director and ultimate superfan debuted a striking, 1-of-1 pair of custom Air Jordan 3s explicitly crafted for cheering on New York.

🏀 The Ultimate Courtside Status Symbol: From luxury streetwear sets to highly coveted, unreleased grails, showcasing die-hard Knicks pride through ultra-exclusive, tailor-made fashion has officially become the new pinnacle of courtside culture.

The Golden State Pivot: Why Stephen Curry’s Move to Li-Ning Makes Sense

🗺️ Following the Dwyane Wade Blueprint: By securing a true partnership that offers creative control and equity, Curry is utilizing the exact strategy that built the legendary and culturally relevant "Way of Wade" empire.

🌎 Capturing the Market at the Source: Aligning directly with the mainland's biggest sportswear exporter allows Curry to bypass geopolitical friction and secure a dominant, permanent foothold in the world's largest consumer base.

🔄 A Cultural and Technological Reset: Leaving Under Armour provides a much-needed blank canvas, allowing the superstar to combine his fluid aesthetic with Li-Ning's elite performance technology and avant-garde streetwear design language.

Unboxing the Most Electric McDonald’s Collectible Cups for Your FIFA World Cup™ Party

🥤 Watch Party Ready: The new McDonald’s FIFA World Cup™ Meal Collectible Cups are set to deliver the magic of the pitch straight to your kitchen counter.

🏆 A World-Class Line Up: The unboxing experience is all about the details on the cups themselves, showcasing incredibly dynamic, stylized artwork for each featured athlete paired with their respective nations.

🏃 Get Yours Now: Right now when you order the FIFA World Cup™ Meal at McDonald’s, get 1 of 9 legendary collectible cups.

Your Fashion Briefing This Week

Drama, collabs, and a very public split 🗞️

🧳 "What in the Rimowa is going on" — @j.oron on Louis Vuitton's new Horizon Aluminum suitcase.

⚖️ From Retail to Court: Chrome Hearts has officially filed a lawsuit against Nordstrom accusing the retail giant of trademark infringement and counterfeit.⁠

🤡 "Is this satire?" — @gdidwhat on Jaden Smith reworking classic Louboutin silhouettes with his rebellious design language.

🏟 Packed for the Pitch: PUMA and Salehe Bembury dropped a football “TRAVEL WEAR” collection.

💔 "Huge mistake. Huge." — @canatli on Onitsuka Tiger breaking up with ASICS.

Across the Board

Hypeart Casa Axis Turns the Tennis Court Into a Playable Artwork

Hypeform How The Hay’s Changed Danish Design

Hypegolf The Crossovers: Golf’s Latest Collisions With Fashion, Whiskey and the NBA

Hypedrive Porsche Turned Buzz Lightyear Into a 911 GT3 RS

Hypemaps Top Bars in New York City

Hypetrak Ye's “GEMINI SEASON” Has the Internet Confused

Upcoming Drops

🐌 June 11, 2026: Salomon RX-ENRO UCHI

🏇 June 11, 2026: La Martina x Supreme Collab

🖤 June 12, 2026: Griff x ASICS Gel-Cumulus 16

🦁 June 12, 2026: Palace x Nike x England “Three Lions” Collection

🍃 June 13, 2026: Timberland x nonnative “3-Eye Classic Taupe”

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Preview

The Weekly Brief

Bleeding Orange and Blue: Celebrity Superfans Show Out in Custom Knicks Gear

The Golden State Pivot: Why Stephen Curry’s Move to Li-Ning Makes Sense

Unboxing the Most Electric McDonald’s Collectible Cups for Your FIFA World Cup™ Party

Your Fashion Briefing This Week

Across the Board

Upcoming Drops

Download the Hype App

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