Cocktail soft serve destination guide. Unnecessary—NYC's new venue from Double Chicken Please creators GN Chan, Faye Chen, and Frank Zheng—transforms craft cocktails into inventive frozen treats with rotating flavors including Dirty Martini, Garibaldi, Penicillin, Paloma, and Matcha Grasshopper. Featuring ice cream chef Yu Lee's expertise, this Hypemaps Guide of the Week spotlights emerging dining trends for urban foodies seeking creative beverage concepts and New York's trending venues.
- Cocktail-infused soft serve with seasonal rotations
- For NYC food explorers and trend-seekers
- Weekly discovery email format