Preview

August 28, 2026

The Weekly Brief

30 Years of Pokémon and the World Still Can't Get Enough

👟 A Sneaker Game Takeover: adidas Originals unveiled a 12-shoe Pokémon anniversary collection across the Superstar, Samba, and Handball Spezial, with Charizard, Mewtwo, Pikachu, and Gengar leading the lineup.

📸 From Cards to Cameras to Carry-Ons: Polaroid launched three Pokémon-themed instant cameras inspired by Pikachu, Sylveon, and the Poké Ball, while RIMOWA dropped Japan-exclusive Pokéball and Pikachu-themed luggage and travel accessories.

💍 Sugar, Gold, and VVS: Krispy Kreme dropped six character-inspired doughnuts for the anniversary, while jeweler Philip Gefaell crafted a one-of-one 18K white gold Charizard ring set with VVS diamonds for a private collector.

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SKYLRK Wants To Be Anything and Everything

⏳ Four Years in the Making: Justin Bieber revealed the SKYLRK Sensory Runner — a chunky, web-paneled runner four years in development — as the brand's most considered sneaker silhouette yet.

🎧 Audio Is the Next Frontier: Hailey Bieber was spotted soft-launching glowing wired earbuds from SKYLRK Audio, with neon green and blue colorways turning a functional device into a full-on fashion accessory.

📱 Now He Wants Your Phone Too: Bieber took to X to announce he wants to build a SKYLRK phone, publicly calling for hardware collaborators to help bring the brand's most ambitious tech move to life.

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The Citizen Eco-Drive PHOTON Is a 50-Year Milestone Proving True Innovation Runs on Any Light

🌱 Ahead of the Trend: Long before sustainability became a mainstream consumer demand, Citizen pioneered a quiet revolution on the wrist, capturing the power of our world and converting it into precise, unending movement.

🌟 50 Years of Light: This year marks the 50th anniversary of that commitment—five decades of light-powered innovation driven by a singular, elegant truth: “Powered By Any Light.”

⌚ The Past and Future in One Watch: Citizen is releasing a limited-edition masterwork that honors the past while pointing squarely toward the future of men’s style and tech culture: the Eco-Drive PHOTON.

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Your Fashion Briefing This Week

The fall collab season is here 🍂

📦 A Lot to Unpack: Kith unveils its Fall 2026 collection, bringing a heavy range of contemporary outerwear, staple knitwear, and tailored layers alongside a debut collaboration with Needles. Swipe through here.

🤌 Prep, With a Junya Finish: We’ve got the official look at the new Stüssy x eYe JUNYA WATANABE MAN and it’s dialing in on Fall closet essentials. Check it out.⁠

💋 Tri-Ferg Meets Betty Boop: Palace honors the icon for Autumn with a capsule spotlighting Betty repping the signature Tri-Ferg across chenille varsity jackets, hoodies, and more. Take a look here.

🌞 Organic Cotton, Overdyed, Very Considered: OUR LEGACY WORKSHOP and Dickies have a limited-edition Eisenhower Jacket and 874 pant made with a sun-faded look. Check the fit.

🎊 One More TIme: Christophe Lemaire and UNIQLO are marking 10 years together with the launch of their final Fall/Winter 2026 10th Anniversary Collection. Click to see the lineup.⁠

Across the Board

Hypeart 70 Years of the Woman Who Painted Infinity

Hypeform Xbox and IKEA Tease Upcoming Gaming Furniture Collection

Hypegolf GDC Collaborates With Malbon Golf for a Golf Apparel Capsule Crafted From Denim

Hypedrive Daniel Craig and Rachel Weisz Want You to Own Their Rare 1959 Land Rover 109 Series II Pickup

Hypemaps Best Sneaker Shops in Bangkok

Hypetrak Ms. Lauryn Hill and Wyclef Jean Reunite for a One-Night-Only Performance of the Fugees' ‘The Score’

Upcoming Drops

❤️‍🔥 August 27, 2026: Supreme x Nike Air Max 2001 Air Ecstasy

🌼 August 28, 2026: Cecilie Bahnsen x ASICS GEL-KINETIC FR

👻 August 29, 2026: Bad Bunny x adidas F50 Ghost Sprint “Black”

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Preview

The Weekly Brief

30 Years of Pokémon and the World Still Can't Get Enough

SKYLRK Wants To Be Anything and Everything

The Citizen Eco-Drive PHOTON Is a 50-Year Milestone Proving True Innovation Runs on Any Light

Your Fashion Briefing This Week

Across the Board

Upcoming Drops

Download the Hype App

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