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August 06, 2026

The Weekly Brief

YEEZY Is Back in Business

📈 YZY SZN Is Picking Back Up: Following reports of a JD Sports partnership, YEEZY footwear is set to return to mainstream retail for the first time since the adidas split.

👟 The Numbered Era Returns: Ye has revealed the YEEZY 800, reviving the numbered naming convention that defined his most iconic adidas-era releases. The 800 is set to become one of YEEZY's first post-adidas sneakers to hit mainstream retail distribution.

🌍 Wider Than Ever: Alongside the 800, Ye has previewed a wider wave of upcoming styles including chunky runners, combat boots, and pared-back leather silhouettes.

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Travis Scott Designed Shoes for 'The Odyssey' Cast

🎬 La Flame Goes to Hollywood: Travis Scott and Cactus Jack teamed up with Nike to create exclusive footwear gifted to the cast and crew of 'The Odyssey.'

🏛️ Ancient Greece, Sneaker Edition: Both the Moon Shoe and ACG Moc are dressed in deep wine pony hair, with spinal details pulled directly from Agamemnon's helmet as design references.

🔒 Strictly Cast and Crew: While the cast-only pairs aren't for sale, an accompanying Cactus Jack film apparel capsule is available online for one week only.

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Richard Mendoza and Christopher Gove Present Their Top Five Soccer Haircuts and Retro Kit Details

⚽ The Game Meets the Craftsmen: The most anticipated event in global soccer has finally arrived — and at the intersection of its electric energy are two distinct visionaries: Richard Mendoza, the NYC master craftsman behind Filthy Rich Barbershop, and Chris Gove, founder and creative director of London-based Percival Menswear.

🤝 Two Halves Make a Whole: While Mendoza channels the game through soccer hair culture and Gove translates it into vintage-inspired apparel, both creators — in partnership with American Crew — champion the idea that a man's look, whether on the pitch or in the city, is an authentic expression of identity that deserves a high-performance finish.

✂️ Sculpted and Tailored: Whether Mendoza is using American Crew Fiber to sculpt a perfect freestyle flow or Gove is tailoring a sharp knit inspired by vintage sportswear, the mission remains entirely aligned with the American Crew ethos. Check out the collab here.

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Your Fashion Briefing This Week

New shoes, dumb phones and a wrestling table 🤷

🏔️ New Model Unlocked: Ronnie Fieg is expanding Kith’s footwear lineup with a fresh Salomon collaboration, introducing an entirely new model called the XT-EVO⁠. Take a peek here.

📱 Dumb, Dumber or Smarter? From a solid brass “phone” to the increasingly capable Light Phone 3, we explored how the idea of the dumb phone has evolved. Check out the evolution.⁠

⚔️ A Tribute in Capsule Form: To celebrate the 25th anniversary of 'Final Fantasy X,' Daimaru Matsuzakaya has partnered with Square Enix to launch a commemorative capsule collection. Swipe through the lineup.

👀 Is It 2001 Again?⁠ Nike is bringing back the slimmer Air Force 1 '01 build with a new "Cracked Leather" Pack. Take a closer look.

💣 The Swanton Bomb: OCHÓ's Jeff Hardy table pays tribute to one of wrestling's most iconic moves while nodding to Rick Owens' viral bench.⁠ Tap to see the design.⁠

Across the Board

Hypeart Spike Lee Is Launching a Film Festival in New York

Hypeform NOT A HOTEL AOSHIMA Expands Its Tropical Japanese Resort With New Luxury Suites

Hypegolf The Municipal Golf Course Hidden Inside a National Park

Hypedrive The Suzuki Jimny Nomade Drives Japan’s Reverse Import Boom

Hypemaps Poggy's Guide to New Tokyo Hot Spots

Hypetrak Lollapalooza Leveled Up for 2026: Everything We Loved About the Festival This Year

Upcoming Drops

🏁 August 7, 2026: OTW by Vans x NEIGHBORHOOD Authentic 44

🍂 August 7, 2026: Palace Fall 2026 Drop 1

🍦 August 8, 2026: VANDYTHEPINK x Asics Gel-Kayano 12.1 “Chocolate” and “Vanilla”

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Preview

The Weekly Brief

YEEZY Is Back in Business

Travis Scott Designed Shoes for 'The Odyssey' Cast

Richard Mendoza and Christopher Gove Present Their Top Five Soccer Haircuts and Retro Kit Details

Your Fashion Briefing This Week

Across the Board

Upcoming Drops

Download the Hype App

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