Pre-Black Friday escalating discount campaign for luxury watch and jewelry shoppers. Uses progressive discount tiers (50%, 60%, 70%, 80% off) to build urgency combined with free shipping incentive ($100+) and segmented category navigation (Brand, For Him/Her, By Style) targeting holiday gift-buyers. Multi-tier pricing accelerates conversions, free shipping threshold increases basket value, and category segmentation captures affluent gift-shopping behavior.
- Escalating discounts (50%-80%) create scanning urgency
- Free shipping incentive at $100+ increases AOV
- Category segmentation targets gift-buying intent