Luxury jewelry campaign featuring the
Sculptural Huggie earrings by renowned designer
Ileana Makri. Promotional email drives affluent, fashion-conscious consumers to the new arrivals collection through dual retail channels (in-store and online). Emphasizes designer collaboration and artistic, contemporary wearable jewelry aesthetic.
- Audience: luxury accessory enthusiasts
- Focus: statement huggie earrings
- Strategy: multi-channel collection launch