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$15 Supima cotton tees and tanks targets
summer wardrobe refreshes for budget-conscious shoppers seeking quality basics. Leverages multi-tier discounting—50% off general merchandise, 60% on clearance items—paired with free shipping at $50+ minimum to encourage larger basket sizes and increased average order value.
- Seasonal wardrobe refresh positioning
- Premium budget entry pricing ($15)
- Free-shipping AOV-driving strategy