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$Lands\u2019 End$

SWIM WOMEN MEN PLUS KIDS HOME

40% off your order

SHOP NOW

+ Free Shipping Over $50 | *Exclusions Apply

save 40%

on your Lands’ End cart.

Save 40% Off

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Women's Square Neck Underwire Tankini Top

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Limited one time use with promo code EMAIL4U and pin 9876.
Receive 40% off your order online or by phone (excludes School Uniform styles, buy more and save pricing, monogramming, gift boxing, gift cards, shipping, taxes, duties, Lands' End Business Outfitters purchases, and excluded items as marked). Plus, receive free standard shipping to most US addresses and Canadian addresses with a $50 purchase online or by phone. Promotions and products may vary in-store. Prices as marked in-store. Excludes clearance in-store. Discount will be applied at checkout. Free shipping is based on order total after promotional discount has been applied. This offer has no cash value. Promotional savings may be deducted from returns. 5-7 business day delivery to most addresses. Free standard shipping is valid on most orders shipped to US and Canada addresses only. Offer valid through 11:59 p.m. Central, May 31, 2026. Not valid on previous purchases or when combined with any other promotional offers.

1 Subject to credit approval. Offer is exclusive to Lands’ End® Visa® credit card holders enrolled in the Lands’ End® Credit Card Rewards program. Lands’ End purchases shipped outside of the U.S. and all other retailers that sell Lands’ End merchandise only earn 1 point per $1. This rewards program is provided by Lands’ End, and its terms may change at any time. For full Rewards Terms and Conditions, please see comenity.net/landsendvisa or comenity.net/landsendcard.

Lands’ End Visa® Credit Card Accounts are issued by Comenity Capital Bank pursuant to a license from Visa U.S.A. Inc. Visa is a registered trademark of Visa International Service Association and used under license.

Frequently asked questions

Why pair a percentage discount with free shipping instead of using one incentive?

Incentive stacking removes multiple objections simultaneously—price and shipping costs—making the combined offer feel more valuable and addressing different buyer hesitations than either incentive alone.

What role does the 'You saved these' headline play in driving recovery?

It activates loss aversion by reframing the cart as already-owned items the shopper selected, creating urgency and psychological ownership that motivates immediate checkout over abandonment.

Can this template be adapted for other brands?

Yes, but adjust the discount percentage and shipping threshold based on your profit margins and average order value. The personalization structure remains effective across categories.

What customer segment does this email target?

Mid-funnel shoppers with high-value carts who've already browsed and selected items, using behavioral personalization to reinforce their selections and overcome purchase hesitation.

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