Tiered-discount campaign leveraging dual promotions (50% order + 25% new arrivals) to maximize conversion and seasonal inventory clearance across customer segments.
- Dedicated women's/men's sections with category-specific CTAs
- Stacked pricing creates urgency and maximizes AOV
- 60% swim category discount accelerates Q3 liquidation
Strategic approach combines segment-specific product recommendations, tiered discounts to incentivize larger baskets, and aggressive seasonal clearance tactics for high-volume promotion effectiveness.