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Frequently asked questions
- What type of email is this and when would a brand send it?
- A seasonal promotional email sent to drive swimwear purchases during peak season, using tiered discounts to clear both full-price and sale inventory.
- How does the discount structure work?
- The promotion offers 50% off full-price styles and an additional 60% off sale/clearance items when using code BESTFRIENDS, incentivizing customers to browse multiple price tiers.
- What is the purpose of including a specific promo code?
- The code BESTFRIENDS provides campaign trackability, creates perceived exclusivity, and personalizes the offer while keeping the discount automatic at checkout.
- Can this email template be adapted for other brands or seasons?
- Yes, the tiered discount structure is adaptable to any seasonal or clearance-heavy retail category with mixed inventory at different price points.


















