Frequently asked questions

How does the tiered discount strategy work?
The dual-tier approach (70% off clearance styles + up to 60% off sitewide) creates perception of deeper savings and incentivizes browsing across the full product range.
How does the free shipping threshold increase order value?
Setting the free shipping requirement at $50+ encourages budget-conscious shoppers to add more items to qualify, increasing average order value.
Why feature size-range imagery (XS through Tall)?
Displaying multiple sizes demonstrates inclusivity and expands market reach by signaling the email is designed for customers of various body types.