Frequently asked questions

What is this email's primary purpose?
It's a clearance email designed to move final-sale inventory quickly using extreme discounts (75% off) with multiple discount tiers to overcome price objections across customer segments.
How do the tiered discounts (75%, 65%, 40% off) work together?
The highest discount (75%) targets final-sale items to drive immediate impulse purchases, while the 65% and 40% tiers extend the promotion across clearance and sitewide inventory, encouraging broader category exploration.
What role does the product category grid play?
The grid organizes swimwear by type (one-pieces, tankinis, SlenderSuits, swim dresses, rashguards, bottoms), enabling cross-category discovery and increasing order value despite steep discounts.