Frequently asked questions

What email type is this?
A promotional clearance email designed to liquidate excess apparel inventory through aggressive discounting.
Why use a category grid for this email?
The multi-category visual grid (basics, swim, dresses, etc.) allows customers to browse multiple apparel types in one email, reducing friction between discovery and purchase.
How do the CTAs enhance the clearance email's effectiveness?
Multiple strategically-placed CTAs throughout the email lower barriers to purchase by enabling customers to convert on interest without searching or scrolling.
Can this template be reused?
Yes, this clearance structure works for any apparel brand clearing inventory; swap category names and discount percentages for your products.
Lands' End Promotional Email Template — Clearance: Extra 65%… | Templ8