Women's
statement-making denim bottoms promotion featuring
buy-one-get-one (BOGO) incentive. Campaign pairs free bottoms offer with aggressive 60% sitewide discount, driving conversion urgency and increased basket size. Strategic cross-category placements highlight swim, tops, totes, and gift cards throughout email. Primary tactic: maximize average order value and accelerate clearance inventory turnover via multi-category exposure and compelling discount mechanics.
- BOGO offer: buy one get one free
- Sitewide discount: up to 60% off
- Cross-sells: swim, tops, totes, gifts