Email-exclusive tiered discount promotion designed for existing subscribers to drive seasonal inventory clearance. Combines broad horizontal savings offer (50% off everything) with targeted vertical incentives on key categories (60% off swim, 50% off backpacks and accessories) to accelerate both clearance liquidation and cross-category sales. Extra 70% off already-reduced clearance stock creates maximum urgency. Ideal strategic approach for peak seasonal liquidation periods, balancing rapid inventory turnover with sustained customer engagement and retention.
- 50% off full-price merchandise
- 70% additional clearance reduction
- 60% off swim & seasonal