Time-sensitive
flash promotion from apparel retailer, combining dual-discount strategy (40% regular-price items, 60-70% clearance inventory) to maximize cart value and urgency.
- 40% off full-price selection including new arrivals like swim, dresses, buttondowns, and premium basics (Supima cotton, no-iron)
- 60-70% clearance tier targets value buyers and drives old-inventory closeout
- Six product-category image tiles (pretty tops, starfish prints, swim, dresses) create visual scanning path and cross-category discovery