Last-chance clearance email created for bargain hunters seeking maximum savings before final closeout. Targets
women shoppers of all sizes with powerful time scarcity messaging.
- Layered discount strategy: 70% off clearance plus 50% sitewide savings and 55% off swim category
- ENDS TONIGHT urgency mechanism drives same-day conversions and reduces checkout abandonment rates
- XS–Tall size range visibility signals selection breadth and builds customer confidence in finding their fit