Frequently asked questions

What type of promotional email is this?
A seasonal new-arrivals showcase designed to highlight current collections and encourage purchases through time-bound incentives.
What conversion tactics does it use?
It combines visual presentation of trending items with two friction-reducing incentives: a discount offer and free shipping.
Who is the ideal recipient for this email?
Existing or lapsed customers with demonstrated interest in Lands' End apparel and home goods categories.
When is this template most effective?
Seasonal transitions (spring, back-to-school, holiday, winter) when retailers have significantly new inventory to feature.