Limited-time clearance email leveraging free shipping (zero minimums) and tiered category discounts (50%-60% swim, 40% apparel/footwear) to drive conversions among bargain-seeking shoppers during seasonal inventory liquidation.
- Zero-minimum shipping eliminates checkout friction and cart abandonment
- Stacked discounts incentivize cross-category browsing and larger purchases
- "Last chance" copy triggers scarcity FOMO and urgency-driven conversions