Mix-and-match
swim separates promotional email from Lands' End targeting fashion-forward shoppers. Campaign emphasizes personalization through coordinated tops, bottoms, and coordinating tees showcased across lifestyle imagery demonstrating multiple outfit combinations. Products feature fresh prints and vibrant seasonal patterns. Strategic promotion combines 50% discount on nearly all items with complimentary shipping on orders over $50, driving urgency and higher basket values.
- Customizable combinations for personal style
- Bold seasonal patterns
- Dual incentive with free shipping