Swim mix-and-match clearance email targeting vacation shoppers with vibrant prints and classic stripes across men's, women's, and kids' swimwear separates. Lands' End drives revenue with 50% off the entire swim collection plus 60% off sitewide. Email strategy: showcase coordinated outfit combinations, promote bundling, and use urgency messaging to increase average order value and multi-item purchases.
- 50% off swim separates
- 60% off sitewide merchandise
- Mix-and-match combinations