Frequently asked questions

Why use multiple discount tiers (70%, 50%, 55%) instead of a single discount?
Tiered discounts capture customers across different price sensitivities—some convert at 50%, others need 70%. This maximizes clearance revenue by selling to the broadest possible segment rather than optimizing for a single price point.
How do product category tiles improve this email?
Category tiles (swim, home, apparel) create visual scanability, helping customers quickly locate relevant products without scrolling dense lists. This reduces friction and increases engagement and conversion.
What's the strategic purpose of email-exclusive incentives?
Email-exclusive offers create urgency and differentiate the campaign for subscribers, encouraging immediate action. They also justify email sign-ups and support subscriber list growth.