Supima Saturday flash sale converts quality-conscious apparel shoppers with limited-time pricing on premium Supima polos and men's basics; uses countdown urgency and scarcity messaging to drive immediate purchases from affluent buyers seeking luxury basics at accessible price points.
- Supima polos from $25, tees and Super-Ts from $17 each
- Limited-time flash sale with countdown timer messaging
- Targets quality-conscious and price-aware affluent apparel shoppers