Supima cotton upgrade promotional campaign designed for quality-conscious shoppers seeking premium basics and seasonal savings. Uses aggressive discount stacking (40% off tees, fleece, sweaters + full-price markdowns), multi-category merchandising, and urgency messaging to drive immediate purchases and clear seasonal inventory while encouraging cross-shopping and higher order values across departments.
- Premium material positioning for upgrade conversion
- Tiered discount strategy boosts conversion rates
- Multi-department navigation increases AOV