Frequently asked questions

What's the mix-and-match strategy in this email?
It encourages customers to bundle complementary swim and beach items (swim tops, tank tops, towels, totes) rather than purchasing individually, increasing basket size and average order value.
How does the tiered discounting work?
The email offers up to 60% off full-price items sitewide, plus an additional 60% off sale and clearance items, creating multiple price tiers to appeal to different budget levels and maximize urgency.
What products are featured and why?
The email highlights women's and men's swim tops, tank tops, totes, and towels—all complementary pieces that create a complete beach wardrobe and naturally encourage cross-category bundling.