Seasonal
swim sale email delivering multi-tier discounts to clear spring/summer inventory while maintaining margins. Combines aggressive clearance (70% off), moderate full-price discount (40% off), and free shipping threshold ($50+) to drive higher order values. Features segmented product showcase by gender and age category—men's and kids' swimwear—with playful subject line urgency to maximize conversion.
- Clearance-focused but includes full-price tier
- Free shipping incentive tied to $50+ cart minimum
- Demographic segmentation by product category