How does this email drive mobile app adoption?

By pairing a 25% email discount with an exclusive in-app code (APP15) offering 15% additional savings on first mobile purchase, it incentivizes customers to download and use the app.

What creates urgency in this promotional email?

Time-sensitive messaging ('Starts NOW!') and scarcity emphasis on seasonal pieces accelerate purchase decisions during peak seasonal demand.

What type of business should use this template?

Retail and fashion brands targeting existing customers during seasonal sales periods who want to simultaneously boost revenue and increase mobile app adoption.

How does the email-to-app conversion funnel work?

By reserving the best additional savings for the mobile app (APP15 code), the email converts recipients into app users, capturing higher lifetime value.

Preview

USE CODE APP15 FOR 15% OFF YOUR FIRST IN-APP PURCHASE

JEANS

WOMEN

MEN

SALE

Deals Just Dropped

Venice Burnout Notch Neck Tee

Venice Burnout Crew Neck Tee

Supima Short Sleeve Crew Tee

Short Sleeve Sandwash Dolman Tee

COME VISIT US IRL

Seattle Premium Outlets

10600 Quil Ceda Blvd Suite 626

Tulalip, WA 98271

LET'S GET SOCIAL

FREE SHIPPING WHEN YOU SPEND OVER $85

FREE IN-STORE RETURNS

GIFT CARDS IN
EVERY AMOUNT

SHOP NOW,
PAY LATER

*Limited Time Take 25% Off Select Styles when you enter code LUCKYYOU in the promo code box at checkout . Offer is valid from 12:01 AM PT, 7/7/2026 until 11:59 PM PT, 7/14/2026 online only at Luckybrand.com. Offer is Not valid at Lucky Brand Retail stores or Lucky Brand Outlet stores. Offer is Not combinable with 25% off CRM Offers. Offer is Not combinable with other coupon codes. Offer excludes items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded from Promotions in-store. This offer does not apply to gift cards, employee discounts, previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

By signing up via text, you consent to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) and alerts from the Program. Reply “HELP” for help and “STOP” to cancel to 44634. Msg frequency varies. Msg and data rates may apply. Must be at least 13 years of age. For additional Program information visit http://attn.tv/luckybrand/terms.html. The Program is governed by Lucky Brand’s Privacy Policy https://www.luckybrand.com/privacy-policy/privacy-policy.html and the Messaging Privacy Policy at https://attnl.tv/p/7d9.

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