What's the purpose of this email?

Flash sale combining 30% denim discount with app-exclusive free shipping and same-day deadline to drive mobile app adoption and checkout conversions among existing customers.

How does the stacked-incentive structure work?

The 30% product discount is available to all, but the free shipping is app-exclusive—this makes the app mandatory to get the full offer, driving both adoption and conversions.

Who should receive this email?

Existing Lucky Brand fashion/denim customers, particularly those without prior app engagement, to convert them into active mobile users.

Is this template reusable for other products?

Yes, the model of pairing a product promotion with an app-exclusive benefit and deadline urgency works for any brand trying to achieve both conversion and app adoption goals.

Preview

Hurry! Free Ground Shipping In The App Ends Today

JEANS

WOMEN

MEN

SALE

It's Time For A Style Refresh

281 Baggy

Adana Riding Boot

Low Rise Flare

Distressed Trucker

Frahna Riding Boot

Lucky Legend Low Rise Flare

Mid Rise Sweet Boot

High Rise Stevie Wide Leg

Braided Wide Leg

COME VISIT US IRL

Seattle Premium Outlets

10600 Quil Ceda Blvd Suite 626

Tulalip, WA 98271

LET'S GET SOCIAL

FREE SHIPPING WHEN YOU SPEND OVER $85

FREE IN-STORE RETURNS

GIFT CARDS IN
EVERY AMOUNT

SHOP NOW,
PAY LATER

*30% Off Denim. Offer is valid from 12:01 AM PT, 10/8/2026 until 11:59 PM PT, 11/16/2026 in the US only. Offer is only valid at Luckybrand.com and Lucky Brand Retail stores. Offer is not valid at Lucky Brand Outlet stores. Discount only applies to select styles. Online: Prices as marked. Offer excludes items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. Cannot be combined with other discounts, promotions, nor employee discounts. This offer does not apply to previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

**TWO DAYS ONLY when you shop the Lucky brand APP! Receive complimentary ground shipping on your LuckyBrand.com purchase when you shop the Lucky Brand APP. Offer is valid from 3:00 AM PT, 10/11/2026 until 11:59 PM PT, 10/12/2026 in the US Only. Offer is valid at LuckyBrand.com only. Offer is not valid at Lucky Brand retail or outlet stores. Offer only applies to an order shipped to a single address within the contiguous United States and Washington D.C. Additional charges apply for all other shipping options and destinations. Not valid on gift cards or on any face mask orders.

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