Promotional email from Lucky Brand combining
flash sale and app-exclusive incentives to maximize denim conversions across channels. Deploys 30% sitewide denim discount with mobile-focused APP15 code (15% first in-app purchase), using limited-time urgency messaging to drive purchases from both email subscribers and app users.
- 30% off entire denim collection—limited-time flash sale
- APP15 code: 15% off first in-app purchase for mobile shoppers
- Cross-channel urgency messaging maximizes conversion rate