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You are going to love these!

Low Rise Lizzie Skinny

Super Low Rise Ultra Wide Culotte

High Rise Seamed Stevie Flare

High Rise Curvy Straight

LET'S GET SOCIAL

FREE SHIPPING WHEN YOU SPEND OVER $85

FREE IN-STORE RETURNS

GIFT CARDS IN
EVERY AMOUNT

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Limited Time Take Extra 30% off your order with code: VIP30 Offer is valid from 12:01 AM PT, 4/23/2026 until 11:59 PM PT, 5/3/2026. To redeem online, enter code VIP30 in the promo code box at checkout Offer excludes sale styles and items marked as 'Discounts Do Not Apply' on Luckybrand.com, and products marked as 'Excluded From Promotion's in-store. Offer is Not combinable with Extra 25% off Email or SMS offers. Offer is Not combinable with Extra 25% off Clearance. This offer does not apply to gift cards, employee discounts, previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

By signing up via text, you agree to receive recurring automated marketing text messages (e.g. AI content, cart reminders) from Lucky Brand at the number you provide. Consent not a condition of purchase. We may share info with service providers per our Privacy Policy. Reply HELP for help & STOP to cancel. Msg frequency varies. Msg & data rates may apply. By signing up via text, you also agree to Lucky Brand's Terms & Privacy Policy.

Frequently asked questions

What type of email is this?

A re-engagement promotional email designed to win back lapsed customers through emotional appeal and personal messaging rather than heavy discounting.

What makes the subject line and preheader effective?

The subject line 'Denim You'll LOVE ❤️' creates emotional connection with the heart emoji, while the preheader 'Your Look's Been Missing These' triggers curiosity and implies the customer needs to update their wardrobe.

Who is the ideal audience for this email?

Lapsed female customers who previously engaged with Lucky Brand but haven't made recent purchases, particularly those interested in women's fashion and personal style.

Can this re-engagement strategy be adapted for other brands?

Yes, the emotion-driven approach works well for lifestyle brands in fashion and accessories where products connect to personal identity and customer nostalgia.

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JEANS

WOMEN

MEN

SALE

JEANS

WOMEN

MEN

SALE

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