What are the discount tiers in this email?

BOGO 50% off denim, 25% off orders $150+, and 15% off next purchase for new SMS subscribers.

How does this email drive SMS subscriber growth?

It uses a 15% off next purchase incentive for customers who sign up for SMS, enabling future promotional and retention campaigns.

What customer segment does this email target?

Budget-conscious apparel shoppers attracted to stacked discounts and tiered pricing structures.

Can this template be adapted beyond denim?

Yes, the tiered discount and SMS growth mechanics can apply to other apparel categories and seasonal sales, though BOGO is most effective for high-volume items.

Preview

JEANS

WOMEN

MEN

SALE

Our Picks, Your Style

Venice Burnout Notch Neck Tee

Ultra Low Rise Addison Short

Baggy Linen Wide Leg Pant

Ultra Low Rise Addison Flare

COME VISIT US IRL

Seattle Premium Outlets

10600 Quil Ceda Blvd Suite 626

Tulalip, WA 98271

LET'S GET SOCIAL

FREE SHIPPING WHEN YOU SPEND OVER $85

FREE IN-STORE RETURNS

GIFT CARDS IN
EVERY AMOUNT

SHOP NOW,
PAY LATER

*Buy One Regular-Priced Denim and Get One 50% Off (Reg. Price styles only). Discount applies to lower priced item and shown at checkout. Offer is valid from 12:01 AM PT, 6/10/2026 until 11:59 PM PT, 6/17/2026 in the US Only. Offer is valid at Luckybrand.com and Lucky Brand Retail stores. Offer is not valid at Lucky Brand Outlet stores. Discount is automatically applied at checkout. Offer cannot be combined with items marked as Discounts Do Not Apply on Luckybrand.com, nor with products marked as Excluded From Promotions in-store. promotions, nor employee discounts. This offer does not apply to previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

By signing up via text, you consent to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) and alerts from the Program. Reply “HELP” for help and “STOP” to cancel to 44634. Msg frequency varies. Msg and data rates may apply. Must be at least 13 years of age. For additional Program information visit http://attn.tv/luckybrand/terms.html. The Program is governed by Lucky Brand’s Privacy Policy https://www.luckybrand.com/privacy-policy/privacy-policy.html and the Messaging Privacy Policy at https://attnl.tv/p/7d9.

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