**Limited Time Exclusive. Save An Extra 25% Off Your Purchase. Offer is valid from 12:01 AM PT, 4/17/2026 until 11:59 PM PT, 4/22/2026. Discount is automatically applied at checkout on Luckybrand.com. Exclusions apply. Offer is valid at Lucky Brand Retail stores and Lucky Brand Outlet stores with Promo Code LBE25. Please present this coupon to receive discount. Offer excludes sale styles and items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. This offer does not apply to gift cards, employee discounts, previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.
By signing up via text, you consent to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) and alerts from the Program. Reply “HELP” for help and “STOP” to cancel to 44634. Msg frequency varies. Msg and data rates may apply. Must be at least 13 years of age. For additional Program information visit http://attn.tv/luckybrand/terms.html. The Program is governed by Lucky Brand’s Privacy Policy https://www.luckybrand.com/privacy-policy/privacy-policy.htmland the Messaging Privacy Policy at https://attnl.tv/p/7d9.
This is an SMS enrollment incentive campaign that combines seasonal clearance discounts with an exclusive offer for new subscribers. It simultaneously clears inventory and builds the SMS subscriber base.
How does the tiered discount structure drive engagement?
The subject line teases 25% off to drive opens, while the email reveals a full offer pyramid (up to 75% clearance plus 15% for SMS subscribers). This progressive disclosure encourages opt-in to unlock the best deal.
Can this template be reused for other campaigns?
Yes. The incentive-stacking pattern works for any seasonal retail clearance campaign targeting deal-conscious shoppers. The SMS enrollment incentive can be adapted to other verticals seeking to combine inventory clearance with subscriber growth.
What design elements drive conversion?
Urgency messaging ('Don't Miss'), clear discount hierarchy, brand logo prominence, and a strong CTA button guide recipients from perceiving value through SMS opt-in to purchase action.
