What is the dual-discount strategy used in this email?

The email stacks two discounts (50% + 25% extra) to create the perception of deeper savings than a single discount would provide, leveraging psychological pricing tactics to increase perceived value and purchase urgency.

What type of products are featured in this promotion?

Graphic tees are the focus, targeting bargain-seeking shoppers with time-sensitive pricing designed to accelerate purchase decisions and facilitate seasonal inventory clearance.

Is this email template reusable for other promotions?

Yes, the dual-discount stacking framework works effectively for seasonal clearance and high-volume inventory movement, but is most effective for discretionary items where deal perception drives purchase behavior.

Preview

Inside: Graphic Tees For Every Mood

JEANS

WOMEN

MEN

SALE

Meet Your New Favorite Graphic Tees

Supergirl Rhinestone Logo Ringer Tee

Mirror Butterfly Classic Crew in Jet Black

Embellished Moon Flower Classic Crew in Jet Black

The Beatles Photo Reel Tee

COME VISIT US IRL

Seattle Premium Outlets

10600 Quil Ceda Blvd Suite 626

Tulalip, WA 98271

LET'S GET SOCIAL

FREE SHIPPING WHEN YOU SPEND OVER $85

FREE IN-STORE RETURNS

GIFT CARDS IN
EVERY AMOUNT

SHOP NOW,
PAY LATER

*Up to 50% Off Select Styles is valid from 12:01 AM PT, 9/10/2026 until 11:59 PM PT, 9/23/2026 in the US only. Offer is only valid at Luckybrand.com and Lucky Brand Retail stores. Offer is not valid at Lucky Brand Outlet stores. Discount is automatically applied at checkout. Offer excludes items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. Cannot be combined with other discounts, promotions, nor employee discounts. This offer does not apply to previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

**Limited Time Exclusive. Save An Extra 25% Off Your Purchase. Offer is valid from 12:01 AM PT, 9/11/2026 until 11:59 PM PT, 9/13/2026. Discount is automatically applied at checkout on Luckybrand.com. Exclusions apply. Offer is valid at Lucky Brand Retail stores and Lucky Brand Outlet stores with Promo Code LBE25. Please present this coupon to receive discount. Offer excludes sale styles and items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. This offer does not apply to gift cards, employee discounts, previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

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