What type of email is this?

A promotional discount email with SMS-gated incentive, designed to drive retail conversions across online and in-store channels while growing the subscriber list.

Why layer the 15% bonus behind SMS opt-in?

It incentivizes immediate SMS signup by rewarding new subscribers with an extra discount, converting one-time promotional recipients into long-term subscribers.

What's the value of the omnichannel discount strategy?

It removes purchase friction by letting customers buy where they prefer while enabling the brand to track multi-channel performance and serve omnichannel shoppers.

Can this template be adapted for other campaigns?

Yes. The tiered incentive model is reusable for seasonal sales, clearance events, or new customer acquisition by adjusting discount levels and opt-in rewards.

Preview

JEANS

WOMEN

MEN

SALE

USE CODE APP15 FOR 15% OFF YOUR FIRST IN-APP PURCHASE

Peek What’s New

Cloud Lettuce Hem V Neck Top

Lace V-Neck Bell Sleeve Top

Short Sleeve Henley Tee

Printed Short Sleeve Henley Tee

Button Front Lace Slip Dress

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Seattle Premium Outlets

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Tulalip, WA 98271

LET'S GET SOCIAL

FREE SHIPPING WHEN YOU SPEND OVER $85

FREE IN-STORE RETURNS

GIFT CARDS IN
EVERY AMOUNT

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PAY LATER

**Limited Time Exclusive. Save An Extra 25% Off Your Purchase. Offer is valid from 12:01 AM PT, 6/27/2026 until 11:59 PM PT, 7/6/2026. Discount is automatically applied at checkout on Luckybrand.com. Exclusions apply. Offer is valid at Lucky Brand Retail stores and Lucky Brand Outlet stores with Promo Code LBE25. Please present this coupon to receive discount. Offer excludes sale styles and items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. This offer does not apply to gift cards, employee discounts, previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

By signing up via text, you consent to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) and alerts from the Program. Reply “HELP” for help and “STOP” to cancel to 44634. Msg frequency varies. Msg and data rates may apply. Must be at least 13 years of age. For additional Program information visit http://attn.tv/luckybrand/terms.html. The Program is governed by Lucky Brand’s Privacy Policy https://www.luckybrand.com/privacy-policy/privacy-policy.html and the Messaging Privacy Policy at https://attnl.tv/p/7d9.

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