What makes this a 'stacked-incentive' promotional email?

It layers three discount offers—email-exclusive 25%, SMS signup bonus (+15% off), and sitewide sale—to create urgency and maximize conversions while simultaneously building the SMS subscriber list for future retention.

Why does this email incentivize SMS signup?

SMS has higher open rates (~98%) and engagement than email. Offering +15% off for signup captures high-intent customers into a direct, higher-reach channel for better performance on future promotions and repeat-purchase campaigns.

Who is the target audience?

Engaged email subscribers ready to convert. The stacked incentives appeal to deal-seekers while the SMS bonus captures additional prospects into the long-term retention funnel.

Is this template reusable for other brands?

Yes. The multi-channel incentive framework (email exclusive + SMS signup + sitewide sale) works across retail categories. Adjust discount percentages and offers based on your margins and retention strategy.

Preview

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*Up to 50% Off Select Styles is valid from 12:01 AM PT, 6/27/2026 until 11:59 PM PT, 7/6/2026 in the US only. Offer is only valid at Luckybrand.com and Lucky Brand Retail stores. Offer is not valid at Lucky Brand Outlet stores. Discount is automatically applied at checkout. Offer excludes items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. Cannot be combined with other discounts, promotions, nor employee discounts. This offer does not apply to previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

**Limited Time Exclusive. Save An Extra 25% Off Your Purchase. Offer is valid from 12:01 AM PT, 6/27/2026 until 11:59 PM PT, 7/6/2026. Discount is automatically applied at checkout on Luckybrand.com. Exclusions apply. Offer is valid at Lucky Brand Retail stores and Lucky Brand Outlet stores with Promo Code LBE25. Please present this coupon to receive discount. Offer excludes sale styles and items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. This offer does not apply to gift cards, employee discounts, previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

By signing up via text, you consent to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) and alerts from the Program. Reply “HELP” for help and “STOP” to cancel to 44634. Msg frequency varies. Msg and data rates may apply. Must be at least 13 years of age. For additional Program information visit http://attn.tv/luckybrand/terms.html. The Program is governed by Lucky Brand’s Privacy Policy https://www.luckybrand.com/privacy-policy/privacy-policy.html and the Messaging Privacy Policy at https://attnl.tv/p/7d9.

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